A caring approach to CFO Services

 A CFO business that works to understand your goals and objectives ... and then deliver on them!

I enjoy helping clients to acheive their business and financial goals. 

As a chartered accountant with more than 30 years in the financial services industry (with 20 of those as a partner), I am able to ask the key questions to find out what each person's goals and objectives are.  For some clients the goal is building wealth, for others it is about achieving a work / life balance, and for others it is about making a difference in the world.

Once I understand what a client is trying to achieve, I am able to use my skills in Accounting, Consulting and Financial Analysis to assist them in achieving their goals.  This is often done by understanding the key aspects of their business, agreeing the key drivers in their business and then setting agreed actions which are measured by appropriate KPI's.

It is down to earth stuff, but very effective.

Tony Rule

MBA, CA, CCEO, BBus